Tesla announces a new customer referral program. The new program gives owners a chance to win a Tesla Model Y and a Roadster. The automaker ended the last referral program in February due to the significant costs. However, Tesla launched this new referral program and it definitely works differently.
Tesla owners and those they refer get 1,000 miles of free Supercharging. Each referral enters owners to win a Founder’s Series Model Y monthly and a Founder’s Series Roadster quarterly. All vehicles will be signed by CEO Elon Musk and designer Franz von Holzhausen. If the customers already have free Supercharging, Tesla gives them two entries towards the awards per referral.
The old referral program was more impressive, but cost Tesla too much money. On top of six months of free Supercharging, a first referral gave you the opportunity to launch your photo into space. With two referrals, customers got a Signature Black Wall Connector or a Founders Series Tesla Model S for kids. Three referrals came with special wheels or one week with a Models S or Model X. Four referrals gave you priority access to software updates. Lastly, five referrals gave you the VIP treatment with invitations to product unveilings.
Tesla admits that the referral system has been an essential part of growth fo the company. Some type of referral program has been used since the launch of the Roadster in 2008. One past offer, new Tesla buyers could get $1,000 off their vehicle when referred by an existing owner, while the referrer also received $1,000 toward a new Tesla.
The new referral program begins with all sales after March 21, 2019. The referred vehicle orders must be delivered to qualify for awards. The Model Y and used vehicles are not eligible. New or leased Model S, Model X and Model 3 orders are eligible. The Founders Series Model Y monthly drawing first starts on May 1, 2019. The first Founders Series Roadster drawing will occur on/around July 1, 2019, and will continue quarterly.
Image Credit: Tesla