Since 2005, Dodge has put 500 million horsepower on the roads. In August 2019, Dodge launched its Power Dollars rebate program to measure sales. The campaign helped drive sales and helped reach the horsepower goal ahead of schedule.
The Power Dollars rebate program rewards buyers with discounts per horsepower. Consumers shopping for a 2019 Challenger, a 2019 Charger, or a 2019 Durango can save $10 for every horsepower their future car’s engine generates. The 797-horsepower Challenger Hellcat Redeye is eligible for a $7,970 discount. The Charger SXT with a 3.6L, 292-horsepower V6 gets a $2,920 discount. Sorry, but the Journey was excluded from this rebate program.
Initially, when the Power Dollars program was introduced, Dodge had already put 485 million horsepower on the road. This was heavily influenced by the return of the Charger in 2005, and the Challenger in 2008. Dodge sold 18,031 units of the Challenger during the third quarter of 2019. This was a 21% improvement over the same quarter last year (2018). The goal was to hit the 500 million mark by the end of 2019, but Dodge passed the finish line early. This increased sales helped the Challenger pass rivals, the Ford Mustang and Chevrolet Camaro in sales. The Charger definitely pulled its weight selling 26,060 units, which was a 46% increase this year in the third quarter over last years numbers. The Durango even had an increase in sales at 6% up in year-to-date sales.
The Power Dollars rebate programs will run through January 2, 2020. The rebate will include the Challenger, Charger, or Durango of your choice.