Ram honors the five U.S. military branches with the ‘Built to Serve’ special edition. This special edition build will have exclusive liveries and a limited production run. Five trucks will be released over the next year and offer exclusive options to commemorate the Army, Navy, Air Force, Marines and Coast Guard.
The RAM 1500 ‘Built to Serve’ special edition will be available on every body style and powertrain, adding only $2,795 to the base price. Ram hasn’t announced the line up or order for the truck honors.
Each of the five comes in one of two special colors chosen to “evoke the spirit, the mission and history of that service.” The colors and quantities are Gator (1,000) and Diamond Black (1,000), Ceramic Gray (1,000) and Patriot Blue (1,000), Anvil (1,000) and Billet Silver (1,000), Tank (1,000) and Flame Red (1,000), and finally, Spitfire (500) and Bright White (500). The interiors are set off with contrasting stitching in either Light Frost, Light Ambassador Blue, Light Diesel Gray, Core Green, or Orange.
Identifying features on the ‘Built to Serve’ trucks will be their U.S. flag and special edition decals on the rear quarter panels. Aesthetic upgrades include an all-black grille and surround, black badging, side steps, black four-inch exhaust tips, body-colored wheel arch trim, and 20-inch wheels finished in Technical Gray. The option price adds the Off-Road Group, a $795 value, including four underbody skid plates, electronic-locking rear axle, off-road shocks, tow hooks, and all-terrain tires. Other special features include Black Onyx Chrome trim in the cabin area, Velcro panels on the front and sides of the front seats for service patches, PALS/MOLLE webbing to hang pouches on the front seatbacks, lockable front center tunnel storage, all-weather floor mats, and an instrument panel badge.
Ram started the Built to Serve initiative in 2015, and are using the trucks to bring more attention to the project. The Built to Serve works to organize grassroots volunteer efforts. Between now and Veteran’s day on November 11, 2020, the program wants to log 1.3 million volunteer hours. This number represents one hour for each active member of the five services. Each Build to Serve Ram special edition trucks will roll out every three months, recharging momentum through Veteran’s Day 2020. Support the troops!
Image Credit: RAM