With sales up 20%, GM invests $24 million to build more crew cabs. The race between FCA, Ford and General Motors continues as they all battle for best in sales. For the first quarter of 2019, Ford is in the lead with sales over 200,000 units sold. FCA has worked diligently to move up in the ranks, following closely behind Ford, but GM is moving forward strongly.
GM’s truck sales are strong and growing, but they definitely aren’t in first or second place in the market. That is why GM’s announcement is so interesting and maybe a bit surprising. The automaker is investing $24 million into its assembly plant in Fort Wayne, Indiana to amp up the production of the Chevy Silverado 1500 and GMC Sierra 1500 trucks. The main production for the trucks will be on the crew cab models.
GM chief Mary Barra said in statement, “We are building Chevrolet and GMC crew cab pickups at record volume and mix levels to meet customer demand and the $24 million investment will allow us to build even more. Crew cab sales have been very strong, and we are now expanding customer choice with new models, more cab choices and innovative new powertrains.” Even though crew cab sales are up 20% in the first quarter, overall sales for the Silverado are down 15%, and 2% for GMC as a whole. However, sales of the midsize Chevy Colorado are up 16%, additionally, adding those numbers all together gives GM an overall news over RAM.
Despite the movement towards crossovers, hybrid and EVs, truck sales are still strong in the United States. GM confirms that it has invested more than $1.2 billion in the plant since 2015. The automakers will continue to invest money into that demand.
Image Credit: GM