FCA CEO announces that the Ram 1500 Classic is here to stay. The automaker gave no exact timeline for the RAM 1500 Classic edition pickup truck, but hinted towards a refresh in the near future. During the company’s second-quarter earnings report, FCA CEO Mike Manley said there are no plans to discontinue the old truck. He suggested that Ram could give the RAM Classic an update. There is definitely a demand and consumers keep buying this body style.
In 2019, Ram released the all new 1500 model, before discontinuing the Classic body style. Ram will continue to produce the last-generation Ram under the Classic Edition name. This gives Ram the ability to offer a full-size truck option that is cheaper than the redesigned new body style. Comparatively, the Classic Ram starts at $29,340, while the new body style starts at $35,135.
To hold their place in the market, Ram carefully considered the influence the Classic edition weighed on keeping the coveted second place position. Ram and Chevy are constantly battling for the spot, and the lower priced model gives consumers a better value over the competition. Currently, Ram holds about thirty percent of the market, following closely behind the Ford F-Series. Looking ahead to 2020, hopefully Ram will announce the redesign of the Classic edition as the new Ram 1500 is already evolving.