Cadillac plans to go electric by 2030. The head of General Motors’ Cadillac luxury brand, Steve Carlisle made the announcement last week. He said Cadillac was on track for “low double-digit” sales growth in China in 2019, even with a drop in overall global sales. Carlisle did confirm that retail Cadillac sales were on track to increase this year for the first time since 2013.
Cadillac plans to offer a large electric sports-utility vehicle (SUV) similar to the Escalade, but that they could continue to sell internal combustion models alongside electric vehicles depending on consumer demand. GM plans to begin production of the large electric Cadillac Escalade in late 2023 at its Detroit-Hamtramck plant. This will be part of a planned $3 billion upgrade to the factory. GM plans to introduce a compact Cadillac electric SUV in China in 2022. There will be a companion model going into production in the United States in late 2023.
Cadillac will refresh its existing gasoline-powered models one more time over the next decade before focusing on the the electric models. Carlisle said, “None of us knows how quickly the transition will take place.” Cadillac is working on making the electric vehicles competitive in the market. Carlisle said, “you need to be at 400 miles” with charging times in minutes to compete.
GM executives have also suggested that a more advanced version of Super Cruise is in the works. It will be interesting to see how Cadillac fits into the electrified world.