Audi Debuts Interactive VR Experience With Marvel’s Avengers

Image Credit: Audi

At CES, Audi not only debuted their E-Tron car, but also an interactive backseat VR (Virtual Reality) technology with Marvel’s Avengers. Soon, driving in the backseat will be more of an adventure than just a drive. Whether riding in the Audi or another car, put on some virtual reality glasses and take part in a realistic VR game, movie or educational experience that is influenced by the actual movement of the vehicle. Taking a road trip will never be the same.

Audi teamed with Disney and Interactive Experiences to show “Marvel’s Avengers: Rocket’s Rescue Run” in the backseat of the E-Tron. The battery-electric crossover functions as a ship captained by the Guardians of the Galaxy, navigating through an asteroid field beside Rocket Raccoon. Not only can you spend time being part of the Guardians during this simulation, but the demo doubles as a teaser to Marvel Studios’ “Avengers: Endgame” coming out this spring. 

The movement of the car is reflected in the user’s experience. If the Audi takes a tight corner, the player makes the same movement in their spaceship via the VR. Audi co-founded through its subsidiary, Audi Technology Venture, a company to develop the technology. The startup is called Holoride. Audi is utilizing Holoride to launch all the new VR technology. The plan moving forward is to offer the tech via open platform made available to all automakers and content developers. Holoride hopes to have a software development kit out by the end of the year that it can share to content and game developers. 

Audi says the technology allows for the development of arcade games, marine and underwater adventures, space explorations and educational experiences, like exploring the inside of the human anatomy. The technology is planned to go on the market within the next three years with VR glasses for backseat passengers. 

Written by: Andee Oehm


Image Credit: Audi

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