It’s Super Bowl Sunday, companies have paid the big bucks to get their commercial time slot to advertise to the world. The 2020 Jeep Gladiator is no exception, available this spring, the automaker is rallying excitement for the rebirth. The Jeep ad takes place in an old junkyard, opening to the scrap yard crusher. A 1963 Jeep Gladiator is being loading into the scrapper to be crushed, building some tension as the classic is smashed. Before complete destruction, the Gladiator fights back and transforms into the 2020 model, ending with the motto the “Gladiator is back”. And that was no CGI, the 1963 Gladiator was an inoperable, but very real truck.
Plan on seeing several of the Gladiator advertisements leading up to Game Time, and the launch of the new Jeep.
Video Credit: Jeep